About IntelliAInsight

A publication for the people who have to make the number. We write about AI in B2B marketing and sales, the software B2B teams buy, and the HR tech small companies run on.

Why this exists

Most writing about AI in sales is either a product pitch in disguise or a list of tools with no view on any of them. Neither helps when you have a quarter to fill and a team asking what to do on Monday. We started IntelliAInsight to write the other kind of article: what we would actually do, in what order, and what we would skip.

It is published by Lidespy LLP, a B2B lead generation agency. That shapes what we know. It also means we have opinions about vendors, so we say plainly when a story involves someone who pays us. See the editorial policy for how that works.

What we cover

AI in Marketing & Sales

How sales and marketing teams actually use AI to find buyers, write better outreach and fill pipeline. 4 stories so far.

B2B Tech

The software B2B teams buy, how to choose it, and how to make what you already own work harder. 3 stories so far.

HR Tech

Payroll, hiring and people software for small and growing US businesses, in plain language. 5 stories so far.

How we write

Every article opens with the answer. If you only read the first paragraph you should still leave with something usable. After that comes the reasoning, the steps and the parts that usually go wrong. Headings are written as the questions people actually type, because that is how most readers arrive.

We do not publish anything we have not either done ourselves or checked against a primary source. Figures, dates and legal points carry a link to where they came from. When something is our opinion, we say so.

Who writes it

Stories are written by the IntelliAInsight editorial team at Lidespy LLP, with the occasional guest contributor. If you want to write for us, there is a page explaining what we take.

Get in touch

Corrections, story ideas, disagreements and partnership questions all go to the contact page or straight to hello@intelliainsight.com. We read everything. Corrections get priority.