What is intent data, and is it worth paying for?
What intent data actually is, where the two kinds come from, what it cannot tell you, and the conditions that decide whether it pays for itself.
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Stories
Practical writing on AI in sales and marketing, the software B2B teams buy, and HR tech for growing companies.
How to build a signal-based outreach list in an afternoon
A four hour method for building a ranked outreach list from free signals, with the checks that keep it from turning into another spreadsheet nobody calls.
Five signals that a company is about to buy lead generation
Five things a company does before it buys lead generation, where to find each one for free, and what to say when you reach out.